BE to offer sub-£8 service with no traffic shaping

We've announced today that BE has become the only UK provider to offer a sub-£8 broadband service with no traffic shaping!

Following popular demand for the half-price offer in 2009, we've responded with a permanent refresh to our BE Value product. The price has been reduced to £7.50 from £13.50, with the introduction of a 40GB usage allowance rather than an unlimited service. This allows us to continue to offer no traffic shaping on our products and treat all traffic equally, unlike most ISPs who slow certain activities for individual customers or at peak times.

To develop the service, we consulted with members over 6 months in our member forums and at BE Socials, which are our face-to-face meetups across the country. BE members overwhelmingly favoured a limited service instead of a traffic managed service (where the ISP limits certain users traffic or certain types of download).

Tom Williams, Head of Operations at BE, said: "The trends we’re seeing are for no traffic management allowing more freedom and of course lower prices. Our members demand the freedom to prioritise and think for themselves, not have their broadband provider do it for them. We believe there a lot of customers that will leap at the chance to get a service that doesn’t slow down based on the content of their downloads but don’t use the internet enough to justify an unlimited product."

BE members will be free to download 40GB each month without any traffic shaping applied. We plan to contact members if they use more than the allowance by email and post. It is explained during registration for the service that customers who consistently need more than the 40GB will be upgraded to an unlimited service.

For further information on the new BE Value, please see the BE products page.